CASE PRESENTATION: SUSTAINABILITY AS A GLOBAL BUSINESS CONCEPT

Monday 31 August 2009 15:00-16:20

Sustainability as a global business concept
- The IKEA way of doing good business - low price but not at any price!

Economising on resources has always been deeply rooted in the IKEA approach to product design and production. It helps to save not only money but the environment too.

Keeping prices low is a cornerstone of the IKEA business idea. But the low prices must never be at the expense of people and the environment. That is IKEAs global condition for doing good business.

At Copenhagen SHOWHOW you’ll get the total picture of the IKEA approach to sustainable thinking, designing and production. Learn how serious challenges in the past was turned into integrated parts of the daily business, and learn how IKEA today on a global level is dealing with the never-ending job to find and endorse the winning link between low prices, good quality, design and sustainability. Learn about the potential in Living a more Sustainable life at home and how IKEA develops solution in this area.

PROGRAM:

15.00 Introduction
15.05 – 15.30 Thomas Bergmark, Sustainability Manager the IKEA Group

"The rapidly increasing concern for sustainability in society puts new and increasing demands on IKEA and has a major influence on our customers, the development of our range, supply, stores and communication.

Fortunately Sustainability is part of our DNA and during this session you'll get the big picture of IKEAs strategical approach on Sustainability"

15.30 – 15.50 Eva-Carin Banka Johnson, Innovation responsible, IKEA of Sweden

“In this session we will give examples from the past of "How Urgency created new solutions" e.g what happened after the discovery of Formaldehyde in Billy. There
will also be examples of strategies we use to develop more sustainable products in our everyday work and finally a glimse of what the future challenges are”

15.50 – 16.20  Per Stolz, project leader "Green Living", IKEA of Sweden

"We will show how IKEA works to develop solutions and know-how that enables the many people to live a more sustainable life at home. The focus area are water, waste and energy” - What impact could 300 mill. IKEA customers have living a more sustainable life at home!?”

Venue & tickets

Case presentation: IKEA
Hal-D
Strandgade 95A
1401 Copenhagen K


Contact : Pernille Enemærke

Tel : +45 33693388


Email : This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Web: www.copenhagendesignweek.dk

Admission : Free

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